The Story of Alpha Vuk

Born from power. Forged in loyalty.

Alpha Vuk isn't just a brand — it's a legacy built around Vuk, a black Doberman with a warrior's stance and the spirit of a protector. In Bosnian,

"Vuk" means wolf — a symbol of strength, leadership, and survival.

Vuk isn't just a dog — he's the Alpha. Loyal, fearless, and dominant — just like the athletes who wear this brand. Every stitch, every design, and every drop reflects the discipline and grit it takes to lead the pack.

This is more than clothing. It's armor for those who walk alone, lead from the front, and never back down.

Be the Alpha. Wear Alpha Vuk.